JACK RYAN has been appointed by the British Council, the UK's international organisation for cultural relations and international opportunities.
The British Council supports peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. The British Council does this through its work in arts and culture, education and the English language.
The organisation works with people in over 200 countries and territories and has offices in more than 100 countries. In 2021 to 2022 the British Council reached 650 million people.
"This latest appointment by The British Council continues to demonstrate our teams commitment to delivering media that connects to audiences and drives behavioural change for clients on a size and scale that delivers strong results." - Ryan Dunlop, Strategy Partner.
JACK RYAN has been appointed to manage media planning and buying following a competitive review process conducted by the organisation. Work has already began on activations working with international media partners.