What have people been searching this year? Our friends at Google have just released their Year in Search 2024.
Donald Trump was the most searched person of the year and unsurprisingly the U.S. Elections the top searched news story.
In the Entertainment world, Inside Out 2 hit the top spot for movies and Netflix Baby Reindeer as TV Show.
Most importantly, though, the most searched food term was Olympic Chocolate Muffins.
Have you began thinking about your search strategy for 2025?
You can find the most searched terms of the year here: https://trends.withgoogle.com/year-in-search/2024/